/* Peak CPM site styles. One consolidated stylesheet for every page.
   Fonts are self hosted so no third party font request is made. */

/* ---------- Fonts (self hosted) ---------- */
@font-face{
  font-family:'Abel';
  font-style:normal;
  font-weight:400;
  font-display:swap;
  src:url('assets/fonts/abel-latin.woff2') format('woff2');
  unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face{
  font-family:'Bellefair';
  font-style:normal;
  font-weight:400;
  font-display:swap;
  src:url('assets/fonts/bellefair-latin.woff2') format('woff2');
  unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face{
  font-family:'Bellefair';
  font-style:normal;
  font-weight:400;
  font-display:swap;
  src:url('assets/fonts/bellefair-latin-ext.woff2') format('woff2');
  unicode-range:U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}

:root{
  /* Brand canonical (from the guideline) */
  --black:#000000;
  --off-white:#F4F3F0;
  --red:#DE3A3A;

  /* Functional extensions */
  --red-hover:#C32F2F;
  --surface-1:#0B0B0C;
  --surface-2:#141416;
  --muted:#C2C2C4;        /* readable secondary text on black */
  --muted-2:#8C8C8E;      /* dim meta text */
  --hairline:rgba(244,243,240,0.12);
  --hairline-strong:rgba(244,243,240,0.20);
  --red-glow:rgba(222,58,58,0.18);

  /* Type */
  --font-display:'Bellefair', Georgia, 'Times New Roman', serif;
  --font-sans:'Abel', system-ui, -apple-system, 'Segoe UI', sans-serif;

  /* Layout */
  --container:1200px;
  --gutter:clamp(1.25rem, 5vw, 3rem);
  --header-h:76px;
  --section-y:clamp(5rem, 9vw, 9.5rem);
  --radius-sm:2px;
  --radius-md:4px;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;color-scheme:dark;overflow-x:hidden;}
body{
  margin:0;
  background:var(--black);
  color:var(--off-white);
  font-family:var(--font-sans);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
a{color:inherit;text-decoration:none;}
.svg-defs{position:absolute;}

/* Visible keyboard focus everywhere */
:focus-visible{outline:2px solid var(--red);outline-offset:3px;border-radius:var(--radius-sm);}

/* Skip link for keyboard and screen reader users */
.skip-link{
  position:absolute;left:1rem;top:-4rem;z-index:100;
  background:var(--red);color:var(--black);
  font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;
  padding:.7rem 1.2rem;border-radius:var(--radius-sm);
  transition:top .2s ease;
}
.skip-link:focus{top:1rem;}

.wrap{
  width:100%;
  max-width:var(--container);
  margin:0 auto;
  padding-inline:var(--gutter);
}

/* ---------- Header ---------- */
.site-header{
  position:sticky;
  top:0;
  z-index:50;
  height:var(--header-h);
  display:flex;
  align-items:center;
  transition:background .3s ease, border-color .3s ease;
  border-bottom:1px solid transparent;
}
.site-header.scrolled{
  background:rgba(0,0,0,0.72);
  backdrop-filter:blur(10px);
  -webkit-backdrop-filter:blur(10px);
  border-bottom:1px solid var(--hairline);
}
.header-inner{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:1rem;
  width:100%;
}
.brand{display:flex;align-items:center;gap:11px;}
.brand .lockup{height:36px;width:auto;display:block;}
.brand .wordmark{
  font-family:var(--font-display);
  font-size:1.4rem;
  letter-spacing:.01em;
  color:var(--off-white);
  line-height:1;
}
.nav-links{display:flex;align-items:center;gap:34px;}
.nav-links a{
  position:relative;
  font-size:.8rem;
  letter-spacing:.16em;
  text-transform:uppercase;
  color:var(--muted);
  padding:6px 0;
  transition:color .2s ease;
}
.nav-links a::after{
  content:"";
  position:absolute;left:0;bottom:0;
  height:1.5px;width:0;
  background:var(--red);
  transition:width .25s ease;
}
.nav-links a:hover{color:var(--off-white);}
.nav-links a:hover::after{width:100%;}
.nav-links a[aria-current="page"]{color:var(--off-white);}
.nav-links a[aria-current="page"]::after{width:100%;}
.nav-book{display:none;}

/* Mobile navigation toggle */
.nav-toggle{
  display:none;
  flex-direction:column;
  justify-content:center;
  gap:5px;
  width:44px;height:44px;
  padding:10px;
  background:transparent;
  border:1px solid var(--hairline-strong);
  border-radius:var(--radius-sm);
  cursor:pointer;
}
.nav-toggle .bar{
  display:block;width:100%;height:2px;
  background:var(--off-white);
  transition:transform .25s ease, opacity .2s ease;
}
.nav-toggle[aria-expanded="true"] .bar:nth-child(1){transform:translateY(7px) rotate(45deg);}
.nav-toggle[aria-expanded="true"] .bar:nth-child(2){opacity:0;}
.nav-toggle[aria-expanded="true"] .bar:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

/* Buttons */
.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  font-family:var(--font-sans);
  font-size:.82rem;
  letter-spacing:.11em;
  text-transform:uppercase;
  padding:.95rem 1.7rem;
  border-radius:var(--radius-sm);
  border:1px solid transparent;
  cursor:pointer;
  transition:background .22s ease, border-color .22s ease, color .22s ease, transform .22s ease;
  white-space:nowrap;
}
.btn-primary{background:var(--red);color:var(--black);border-color:var(--red);}
.btn-primary:hover{background:#E85553;border-color:#E85553;}
.btn-ghost{background:transparent;color:var(--off-white);border-color:var(--hairline-strong);}
.btn-ghost:hover{border-color:var(--red);color:var(--off-white);}
.btn-outline-red{
  background:transparent;color:var(--off-white);border-color:var(--red);
  padding:.7rem 1.25rem;font-size:.76rem;
}
.btn-outline-red:hover{background:var(--red);color:var(--black);}

/* ---------- Hero ---------- */
.hero{
  position:relative;
  min-height:calc(100vh - var(--header-h));
  display:grid;
  grid-template-columns:1.08fr .92fr;
  align-items:center;
  gap:clamp(2rem,5vw,5rem);
  padding-block:clamp(2.5rem,6vh,5rem);
}
.eyebrow{
  display:inline-flex;
  align-items:center;
  font-size:.82rem;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:rgba(244,243,240,0.86);
  margin:0 0 1.6rem;
}
.eyebrow .tick{
  display:inline-block;width:26px;height:2px;
  background:var(--red);margin-right:14px;flex:none;
}
.hero-title{
  font-family:var(--font-display);
  font-weight:400;
  font-size:clamp(2.6rem, 5.4vw, 4.6rem);
  line-height:1.04;
  letter-spacing:-0.005em;
  margin:0;
  max-width:13ch;
  color:var(--off-white);
}
.hero-sub{
  font-size:clamp(1.05rem, 1.55vw, 1.26rem);
  line-height:1.62;
  color:var(--muted);
  margin:1.6rem 0 0;
  max-width:34em;
}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:2.4rem;}

.hero-visual{
  position:relative;
  display:flex;
  flex-direction:column;
  align-items:center;
  justify-content:center;
  gap:clamp(1rem,2.2vw,1.6rem);
  min-height:280px;
}
.visual-tagline{
  position:relative;z-index:1;
  margin:0;
  font-size:.9rem;
  letter-spacing:.2em;
  text-transform:uppercase;
  text-align:center;
  color:rgba(244,243,240,0.82);
}
.hero-visual::before{
  content:"";
  position:absolute;
  top:50%;left:50%;
  width:118%;height:118%;
  transform:translate(-50%,-50%);
  background:radial-gradient(circle at center, var(--red-glow), transparent 62%);
  filter:blur(18px);
  z-index:0;
}
.hero-visual .mark{
  position:relative;z-index:1;
  width:clamp(220px, 32vw, 430px);
  height:auto;
  fill:var(--red);
  filter:drop-shadow(0 0 46px rgba(222,58,58,0.28));
}

/* Scroll cue */
.scroll-cue{
  position:absolute;
  left:var(--gutter);bottom:26px;
  display:inline-flex;align-items:center;gap:10px;
  font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;
  color:var(--muted-2);
}
.scroll-cue svg{width:14px;height:14px;stroke:var(--red);animation:nudge 1.8s ease-in-out infinite;}
@keyframes nudge{0%,100%{transform:translateY(0)}50%{transform:translateY(4px)}}

/* ---------- Trust strip ---------- */
.trust{
  border-top:1px solid var(--hairline);
  padding-block:clamp(1.75rem, 4vw, 2.75rem);
}
.trust-inner{
  display:flex;
  align-items:center;
  flex-wrap:wrap;
  gap:.85rem clamp(1.5rem, 4vw, 3rem);
}
.trust-label{
  font-size:.72rem;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:var(--muted-2);
  flex:none;
}
.trust-list{
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  gap:.6rem 0;
  list-style:none;margin:0;padding:0;
}
.trust-list li{
  display:inline-flex;
  align-items:center;
  font-size:.95rem;
  letter-spacing:.14em;
  text-transform:uppercase;
  color:rgba(244,243,240,0.80);
}
.trust-list li:not(:first-child)::before{
  content:"";
  width:4px;height:4px;border-radius:50%;
  background:var(--red);
  margin:0 clamp(1rem, 2.6vw, 1.9rem);
  flex:none;
}

/* ---------- Section header (reusable) ---------- */
.section-head{margin-bottom:clamp(2.5rem, 5vw, 4rem);}
.kicker{
  display:inline-flex;align-items:center;
  font-size:.76rem;letter-spacing:.2em;text-transform:uppercase;
  color:rgba(244,243,240,0.86);
  margin:0 0 1.1rem;
}
.kicker::before{
  content:"";display:inline-block;
  width:24px;height:2px;background:var(--red);
  margin-right:13px;flex:none;
}
.section-title{
  font-family:var(--font-display);font-weight:400;
  font-size:clamp(1.9rem, 3.4vw, 2.7rem);
  line-height:1.1;letter-spacing:-0.005em;
  margin:0;max-width:18ch;color:var(--off-white);
}
.section-intro{
  font-size:clamp(1.02rem, 1.4vw, 1.18rem);
  line-height:1.6;color:var(--muted);
  margin:1.1rem 0 0;max-width:46ch;
}

/* ---------- The problem ---------- */
.problem{padding-block:var(--section-y);}
.problem-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:clamp(1rem, 2vw, 1.5rem);
}
.pain{
  background:var(--surface-1);
  border:1px solid var(--hairline);
  border-radius:var(--radius-md);
  padding:clamp(1.5rem, 2.5vw, 2rem);
}
.pain-rule{display:block;width:30px;height:2px;background:var(--red);margin-bottom:1.3rem;}
.pain-title{
  font-family:var(--font-display);font-weight:400;
  font-size:1.45rem;line-height:1.15;
  margin:0 0 .7rem;color:var(--off-white);
}
.pain-desc{font-size:1rem;line-height:1.6;color:var(--muted);margin:0;}
@media (max-width:820px){ .problem-grid{grid-template-columns:1fr;} }

/* ---------- The answer (services) ---------- */
.services{padding-block:var(--section-y);}
.services-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:clamp(.9rem, 1.6vw, 1.25rem);
}
.service{
  position:relative;
  display:flex;flex-direction:column;
  background:var(--surface-1);
  border:1px solid var(--hairline);
  border-radius:var(--radius-md);
  padding:clamp(1.5rem, 2.4vw, 2rem);
  color:inherit;
  min-height:210px;
  transition:border-color .25s ease, background .25s ease, transform .25s ease;
}
.service:hover{
  border-color:rgba(222,58,58,0.55);
  background:var(--surface-2);
  transform:translateY(-3px);
}
.service:focus-visible{outline:2px solid var(--red);outline-offset:3px;}
.service-num{
  font-size:.78rem;letter-spacing:.18em;
  color:var(--muted-2);margin-bottom:1.05rem;
}
.service-title{
  font-family:var(--font-display);font-weight:400;
  font-size:1.4rem;line-height:1.15;
  margin:0 0 .65rem;color:var(--off-white);
  padding-right:1.4rem;
}
.service-desc{font-size:.98rem;line-height:1.55;color:var(--muted);margin:0;}
.service-arrow{
  position:absolute;
  top:clamp(1.5rem, 2.4vw, 2rem);
  right:clamp(1.5rem, 2.4vw, 2rem);
  font-size:1.15rem;color:var(--muted-2);
  transition:color .25s ease, transform .25s ease;
}
.service:hover .service-arrow{color:var(--red);transform:translate(3px,-3px);}
@media (max-width:900px){ .services-grid{grid-template-columns:repeat(2,1fr);} }
@media (max-width:560px){ .services-grid{grid-template-columns:1fr;} }

/* ---------- Why Peak CPM ---------- */
.why{padding-block:var(--section-y);}
.why-grid{
  display:grid;
  grid-template-columns:0.85fr 1.15fr;
  gap:clamp(2rem, 5vw, 4.5rem);
  align-items:center;
}
.why-lead{
  font-size:clamp(1.02rem, 1.4vw, 1.16rem);
  line-height:1.7;color:rgba(244,243,240,0.90);
  margin:1.4rem 0 0;max-width:54ch;
}
.why-sig{margin:1.5rem 0 0;display:flex;flex-direction:column;gap:.2rem;}
.why-sig .sig-name{font-family:var(--font-display);font-size:1.35rem;color:var(--off-white);line-height:1;}
.why-sig .sig-title{font-size:.76rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted-2);}
.proof-grid{
  display:grid;grid-template-columns:1fr 1fr;
  gap:clamp(1.25rem, 2.5vw, 1.75rem) clamp(1.5rem, 3vw, 2.5rem);
  margin:clamp(2rem, 3.5vw, 2.75rem) 0 0;padding:0;list-style:none;
}
.proof h3{
  display:flex;align-items:flex-start;gap:.6rem;
  font-family:var(--font-sans);font-weight:400;
  font-size:1.05rem;line-height:1.25;color:var(--off-white);margin:0 0 .35rem;
}
.proof h3::before{
  content:"";width:8px;height:8px;border-radius:50%;
  background:var(--red);margin-top:.4rem;flex:none;
}
.proof p{font-size:.92rem;line-height:1.5;color:var(--muted);margin:0;padding-left:1.2rem;}
@media (max-width:820px){
  .why-grid{grid-template-columns:1fr;}
  .why-media{max-width:360px;}
}
@media (max-width:560px){ .proof-grid{grid-template-columns:1fr;} }

/* ---------- IP and frameworks teaser ---------- */
.ip{
  background:var(--surface-1);
  border-block:1px solid var(--hairline);
  padding-block:var(--section-y);
}
.ip-grid{
  display:grid;grid-template-columns:repeat(3,1fr);
  gap:clamp(1rem, 1.8vw, 1.4rem);
}
.ip-card{
  position:relative;
  display:flex;flex-direction:column;
  background:var(--surface-2);
  border:1px solid var(--hairline);
  border-radius:var(--radius-md);
  padding:clamp(1.5rem, 2.4vw, 2rem);
  color:inherit;
  min-height:220px;
  transition:border-color .25s ease, transform .25s ease;
}
.ip-card:hover{border-color:rgba(222,58,58,0.55);transform:translateY(-3px);}
.ip-card:focus-visible{outline:2px solid var(--red);outline-offset:3px;}
.ip-tag{
  align-self:flex-start;
  font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--muted-2);
  border:1px solid var(--hairline);border-radius:999px;
  padding:.3rem .7rem;margin-bottom:1.1rem;
}
.ip-title{
  font-family:var(--font-display);font-weight:400;
  font-size:1.42rem;line-height:1.18;
  margin:0 0 .65rem;color:var(--off-white);
}
.ip-desc{font-size:.96rem;line-height:1.55;color:var(--muted);margin:0;}
.ip-link{
  margin-top:auto;padding-top:1.4rem;
  display:inline-flex;align-items:center;gap:.5rem;
  font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--off-white);
}
.ip-link svg{width:16px;height:16px;stroke:var(--red);fill:none;transition:transform .25s ease;}
.ip-card:hover .ip-link svg{transform:translateX(4px);}
.ip-all{
  display:inline-flex;align-items:center;gap:.55rem;
  margin-top:clamp(1.75rem, 3vw, 2.5rem);
  font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);
  transition:color .2s ease;
}
.ip-all:hover{color:var(--off-white);}
.ip-all svg{width:16px;height:16px;stroke:var(--red);fill:none;}
@media (max-width:820px){ .ip-grid{grid-template-columns:1fr;} }

/* ---------- Lead magnet band ---------- */
.lead{padding-block:var(--section-y);}
.lead-panel{
  position:relative;
  display:grid;grid-template-columns:1.1fr .9fr;
  align-items:center;gap:clamp(2rem, 5vw, 4rem);
  background:linear-gradient(135deg, #161618, #0B0B0C);
  border:1px solid var(--hairline-strong);
  border-radius:var(--radius-md);
  padding:clamp(2rem, 5vw, 4rem);
  overflow:hidden;
}
.lead-panel::before{
  content:"";position:absolute;
  top:-35%;right:-12%;width:62%;height:170%;
  background:radial-gradient(circle at center, rgba(222,58,58,0.18), transparent 64%);
  pointer-events:none;
}
.lead-copy{position:relative;z-index:1;}
.lead-eyebrow{
  display:inline-flex;align-items:center;gap:.6rem;
  font-size:.76rem;letter-spacing:.2em;text-transform:uppercase;
  color:rgba(244,243,240,0.86);margin:0 0 1.1rem;
}
.lead-eyebrow::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--red);flex:none;}
.lead-title{
  font-family:var(--font-display);font-weight:400;
  font-size:clamp(1.8rem, 3.2vw, 2.6rem);line-height:1.1;
  margin:0;color:var(--off-white);max-width:18ch;
}
.lead-sub{
  font-size:clamp(1rem, 1.4vw, 1.14rem);line-height:1.6;
  color:var(--muted);margin:1.1rem 0 0;max-width:42ch;
}
.lead-cta{margin-top:1.9rem;}
.lead-meta{font-size:.8rem;color:var(--muted-2);margin:1.05rem 0 0;}
.lead-visual{position:relative;z-index:1;display:flex;flex-direction:column;align-items:center;}
.lead-radar{width:100%;max-width:330px;height:auto;}
.lead-caption{
  text-align:center;font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--muted-2);margin:.9rem 0 0;
}
@media (max-width:820px){
  .lead-panel{grid-template-columns:1fr;}
  .lead-visual{margin-top:1rem;}
}

/* ---------- Call to action band (inverted, high contrast) ---------- */
.cta-band{
  background:var(--off-white);
  color:var(--black);
  text-align:center;
  padding-block:clamp(4rem, 9vw, 7.5rem);
}
.cta-inner{max-width:760px;margin-inline:auto;}
.cta-mark{display:block;width:48px;height:36px;fill:var(--red);margin:0 auto 1.5rem;}
.cta-title{
  font-family:var(--font-display);font-weight:400;
  font-size:clamp(2.1rem, 4.2vw, 3.4rem);line-height:1.08;
  letter-spacing:-0.01em;margin:0;color:var(--black);
}
.cta-sub{
  font-size:clamp(1.02rem, 1.5vw, 1.2rem);line-height:1.6;
  color:#4a4a4a;margin:1.1rem auto 0;max-width:46ch;
}
.cta-actions{margin-top:2.2rem;display:flex;justify-content:center;}
.cta-band :focus-visible{outline-color:var(--black);}

/* ---------- Footer ---------- */
.site-footer{
  background:var(--surface-1);
  border-top:1px solid var(--hairline);
  padding-top:clamp(3rem, 6vw, 5rem);
}
.footer-top{
  display:grid;
  grid-template-columns:1.7fr 1fr 1fr 1.1fr;
  gap:clamp(2rem, 4vw, 3.5rem);
  padding-bottom:clamp(2.5rem, 5vw, 4rem);
}
.f-mark-row{display:flex;align-items:center;gap:11px;margin-bottom:1.1rem;}
.f-lockup{height:44px;width:auto;display:block;}
.f-wordmark{font-family:var(--font-display);font-size:1.4rem;color:var(--off-white);line-height:1;}
.f-tagline{font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--muted-2);margin:0 0 1.1rem;}
.f-blurb{font-size:.95rem;line-height:1.6;color:var(--muted);margin:0;max-width:36ch;}
.footer-col h3{
  font-family:var(--font-sans);font-weight:400;
  font-size:.74rem;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted-2);margin:0 0 1.2rem;
}
.footer-col ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.75rem;}
.footer-col a, .footer-col .f-static{font-size:.95rem;color:var(--muted);}
.footer-col a{transition:color .2s ease;}
.footer-col a:hover{color:var(--off-white);}
.footer-bottom{
  border-top:1px solid var(--hairline);
  padding-block:1.6rem;
  display:flex;align-items:center;justify-content:space-between;
  flex-wrap:wrap;gap:1rem;
}
.footer-bottom p{font-size:.82rem;color:var(--muted-2);margin:0;}
.footer-legal{display:flex;align-items:center;gap:1.5rem;}
.footer-legal a{font-size:.82rem;color:var(--muted-2);transition:color .2s ease;}
.footer-legal a:hover{color:var(--off-white);}
@media (max-width:860px){
  .footer-top{grid-template-columns:1fr 1fr;}
  .footer-brand{grid-column:1 / -1;}
}
@media (max-width:520px){
  .footer-top{grid-template-columns:1fr;}
  .footer-bottom{flex-direction:column;align-items:flex-start;}
}

/* ---------- Shared interior page scaffolding ---------- */
.page-head{padding-block:clamp(2.5rem, 6vw, 5rem) 0;}
.page-lead{
  font-size:clamp(1.1rem, 1.6vw, 1.32rem);line-height:1.6;
  color:rgba(244,243,240,0.92);margin:1.3rem 0 0;max-width:56ch;
}
.legal-meta{font-size:.85rem;color:var(--muted-2);margin:1rem 0 0;letter-spacing:.02em;}

/* ---------- Services index ---------- */
.services-list{padding-block:clamp(2.5rem, 5vw, 4rem) var(--section-y);}
.engage{background:var(--surface-1);border-block:1px solid var(--hairline);padding-block:var(--section-y);}
.engage-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1rem, 2vw, 1.5rem);}
.engage-card{
  background:var(--surface-2);border:1px solid var(--hairline);
  border-radius:var(--radius-md);padding:clamp(1.5rem, 2.4vw, 2rem);
}
.engage-rule{display:block;width:30px;height:2px;background:var(--red);margin-bottom:1.3rem;}
.engage-card h3{
  font-family:var(--font-display);font-weight:400;
  font-size:1.4rem;line-height:1.15;margin:0 0 .65rem;color:var(--off-white);
}
.engage-card p{font-size:.98rem;line-height:1.6;color:var(--muted);margin:0;}
@media (max-width:860px){ .engage-grid{grid-template-columns:1fr;} }

/* ---------- Service detail pages ---------- */
.svc-title{max-width:20ch;}
.svc-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:2.2rem;}
.svc-section{padding-block:var(--section-y);}
.svc-band{background:var(--surface-1);border-block:1px solid var(--hairline);padding-block:var(--section-y);}
.svc-split{display:grid;grid-template-columns:0.9fr 1.1fr;gap:clamp(2rem, 5vw, 4rem);align-items:start;}
.svc-split .section-title{max-width:14ch;}
.svc-list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:1.1rem;}
.svc-list li{position:relative;padding-left:1.5rem;font-size:1.05rem;line-height:1.55;color:var(--muted);}
.svc-list li::before{content:"";position:absolute;left:0;top:.6rem;width:7px;height:7px;border-radius:50%;background:var(--red);}
.svc-list--out li{color:var(--off-white);}
.svc-steps{list-style:none;margin:0;padding:0;counter-reset:step;display:grid;grid-template-columns:1fr 1fr;gap:clamp(1.25rem, 2.5vw, 2rem);}
.svc-steps li{position:relative;padding-left:2.6rem;counter-increment:step;font-size:1.05rem;line-height:1.5;color:var(--muted);}
.svc-steps li::before{content:counter(step, decimal-leading-zero);position:absolute;left:0;top:-2px;font-family:var(--font-display);font-size:1.15rem;color:var(--red);}
@media (max-width:860px){
  .svc-split{grid-template-columns:1fr;gap:1.5rem;}
  .svc-steps{grid-template-columns:1fr;}
}

/* ---------- About page ---------- */
.about-intro{
  display:grid;grid-template-columns:0.8fr 1.2fr;
  gap:clamp(2rem, 5vw, 4.5rem);align-items:center;
}
.about-lead{
  font-size:clamp(1.1rem, 1.6vw, 1.32rem);line-height:1.6;
  color:rgba(244,243,240,0.92);margin:1.3rem 0 0;max-width:38ch;
}
.about-story{padding-block:var(--section-y);}
.story-col{max-width:64ch;}
.story-col p{
  font-size:clamp(1rem, 1.3vw, 1.12rem);line-height:1.75;
  color:var(--muted);margin:0 0 1.35rem;
}
.story-col p:last-child{margin-bottom:0;}
.cred{background:var(--surface-1);border-block:1px solid var(--hairline);padding-block:var(--section-y);}
.cred-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(2rem, 4vw, 3.5rem);}
.cred-col h3{
  font-family:var(--font-sans);font-weight:400;
  font-size:.76rem;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted-2);margin:0 0 1.3rem;
}
.cred-col ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.85rem;}
.cred-col li{
  position:relative;padding-left:1.1rem;
  font-size:.98rem;line-height:1.4;color:var(--off-white);
}
.cred-col li::before{
  content:"";position:absolute;left:0;top:.5rem;
  width:6px;height:6px;border-radius:50%;background:var(--red);
}
.cred-col li span{display:block;color:var(--muted-2);font-size:.84rem;margin-top:.15rem;}
.cred-more{
  display:inline-flex;align-items:center;gap:.5rem;margin-top:1.4rem;
  font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);
  transition:color .2s ease;
}
.cred-more svg{width:15px;height:15px;stroke:var(--red);fill:none;}
.cred-more:hover{color:var(--off-white);}
@media (max-width:860px){
  .about-intro{grid-template-columns:1fr;}
  .about-media{order:2;max-width:340px;}
  .cred-grid{grid-template-columns:1fr;gap:2.2rem;}
}

/* ---------- Insights index ---------- */
.insights-list{padding-block:clamp(2.5rem, 5vw, 4rem) var(--section-y);}

/* ---------- Insight article pages ---------- */
.ip-back{display:inline-block;margin-top:1.6rem;font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);transition:color .2s ease;}
.ip-back:hover{color:var(--off-white);}
.article{padding-block:clamp(2.5rem, 5vw, 4rem) var(--section-y);}
.article-col{max-width:64ch;}
.article-col p{font-size:clamp(1rem, 1.3vw, 1.12rem);line-height:1.75;color:var(--muted);margin:0 0 1.35rem;}
.article-col h2{font-family:var(--font-display);font-weight:400;font-size:clamp(1.5rem, 2.5vw, 2rem);color:var(--off-white);margin:2.6rem 0 0;}
.covers-list{list-style:none;margin:1.3rem 0 0;padding:0;display:flex;flex-direction:column;gap:.9rem;}
.covers-list li{position:relative;padding-left:1.5rem;font-size:1.05rem;line-height:1.5;color:var(--off-white);}
.covers-list li::before{content:"";position:absolute;left:0;top:.55rem;width:7px;height:7px;border-radius:50%;background:var(--red);}
.editor-note{margin-top:2.6rem;padding:1.1rem 1.3rem;border:1px dashed var(--hairline-strong);border-radius:var(--radius-md);background:rgba(222,58,58,0.05);font-size:.92rem;line-height:1.55;color:var(--muted-2);}
.editor-note strong{color:var(--muted);letter-spacing:.1em;text-transform:uppercase;font-size:.7rem;font-weight:400;display:block;margin-bottom:.4rem;}
.insight-cta{margin-top:2.6rem;padding:1.5rem 1.6rem;border:1px solid var(--hairline);border-left:3px solid var(--red);border-radius:var(--radius-md);background:var(--surface-1);}
.insight-cta p{font-size:1rem;line-height:1.6;color:var(--muted);margin:0 0 1rem;max-width:56ch;}
.insight-cta a{display:inline-flex;align-items:center;gap:.5rem;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;color:var(--off-white);transition:color .2s ease;}
.insight-cta a:hover{color:var(--red);}

/* ---------- Contact page ---------- */
.contact{padding-block:clamp(2.5rem, 5vw, 4rem) var(--section-y);}
.contact-grid{
  display:grid;grid-template-columns:1.2fr 0.8fr;
  gap:clamp(2.5rem, 5vw, 4.5rem);align-items:start;
}
.form-heading, .aside-title{
  font-family:var(--font-display);font-weight:400;
  font-size:1.5rem;line-height:1.15;color:var(--off-white);margin:0 0 1.3rem;
}
.form-row{margin-bottom:1.3rem;}
.form-row label{
  display:block;font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--muted);margin-bottom:.5rem;
}
.form-row label .opt{color:var(--muted-2);text-transform:none;letter-spacing:0;font-size:.72rem;}
.form-row input, .form-row textarea{
  width:100%;background:var(--surface-2);border:1px solid var(--hairline);
  border-radius:var(--radius-sm);color:var(--off-white);
  font-family:var(--font-sans);font-size:1rem;padding:.85rem 1rem;
  transition:border-color .2s ease;
}
.form-row input:focus, .form-row textarea:focus{outline:none;border-color:var(--red);}
.form-row textarea{min-height:150px;resize:vertical;}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden;}
.form-status{margin:1.1rem 0 0;font-size:.96rem;line-height:1.5;min-height:1.2em;}
.form-status.sending{color:var(--muted);}
.form-note{font-size:.85rem;line-height:1.5;color:var(--muted);margin:.2rem 0 1.2rem;max-width:56ch;}
.form-note a{color:var(--off-white);text-decoration:underline;}
.form-status.success{color:#5BBF8A;}
.form-status.error{color:var(--red);}
.aside-block + .aside-block{margin-top:2.2rem;padding-top:2.2rem;border-top:1px solid var(--hairline);}
.aside-text{font-size:.98rem;line-height:1.6;color:var(--muted);margin:0 0 1.3rem;max-width:34ch;}
.aside-list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.7rem;font-size:1rem;}
.aside-list a{color:var(--off-white);transition:color .2s ease;}
.aside-list a:hover{color:var(--red);}
.aside-list .f-static{color:var(--muted);}
@media (max-width:820px){
  .contact-grid{grid-template-columns:1fr;gap:3rem;}
}

/* ---------- Legal pages ---------- */
.legal{padding-block:clamp(2rem, 4vw, 3.5rem) var(--section-y);}
.legal-col{max-width:68ch;}
.legal-col h2{font-family:var(--font-display);font-weight:400;font-size:clamp(1.4rem, 2.4vw, 1.9rem);color:var(--off-white);margin:2.6rem 0 .9rem;line-height:1.2;}
.legal-col p{font-size:1.02rem;line-height:1.75;color:var(--muted);margin:0 0 1.1rem;}
.legal-col ul{margin:0 0 1.1rem;padding:0;list-style:none;display:flex;flex-direction:column;gap:.6rem;}
.legal-col li{position:relative;padding-left:1.4rem;font-size:1.02rem;line-height:1.6;color:var(--muted);}
.legal-col li::before{content:"";position:absolute;left:0;top:.62rem;width:6px;height:6px;border-radius:50%;background:var(--red);}
.legal-col a{color:var(--off-white);text-decoration:underline;text-underline-offset:2px;}
.legal-col a:hover{color:var(--red);}
.legal-note{margin:0 0 2.4rem;padding:1.1rem 1.3rem;border:1px dashed var(--hairline-strong);border-radius:var(--radius-md);background:rgba(222,58,58,0.05);font-size:.92rem;line-height:1.55;color:var(--muted-2);max-width:68ch;}
.legal-note strong{color:var(--muted);text-transform:uppercase;letter-spacing:.1em;font-size:.7rem;font-weight:400;display:block;margin-bottom:.4rem;}

/* ---------- Not found page ---------- */
.notfound{
  min-height:calc(100vh - var(--header-h));
  display:flex;align-items:center;
  padding-block:var(--section-y);
}
.notfound-code{
  font-family:var(--font-display);
  font-size:clamp(4rem, 10vw, 7rem);
  line-height:1;color:var(--red);
  margin:0 0 1rem;
}
.notfound-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:2.2rem;}

/* ---------- Founder portrait ---------- */
.portrait{display:block;width:100%;aspect-ratio:1 / 1;object-fit:cover;border-radius:var(--radius-md);border:1px solid var(--hairline);}

/* ---------- Footer social link ---------- */
.footer-col a.f-social{display:inline-flex;align-items:center;gap:7px;}
.footer-col a.f-social svg{width:15px;height:15px;flex:none;}

/* ---------- Entrance animations ---------- */
.reveal{opacity:0;transform:translateY(16px);animation:riseIn .7s cubic-bezier(.2,.6,.2,1) forwards;}
.d1{animation-delay:.05s}.d2{animation-delay:.15s}.d3{animation-delay:.25s}.d4{animation-delay:.35s}
@keyframes riseIn{to{opacity:1;transform:none}}
.hero-visual{opacity:0;animation:fadeIn 1s ease .25s forwards;}
@keyframes fadeIn{to{opacity:1}}

/* Scroll reveal for section heads (added by main.js, progressive enhancement) */
.will-reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease, transform .6s cubic-bezier(.2,.6,.2,1);}
.will-reveal.revealed{opacity:1;transform:none;}

/* ---------- Mobile ---------- */
@media (max-width:860px){
  .nav-toggle{display:flex;}
  .nav-links{
    position:fixed;
    inset:var(--header-h) 0 auto 0;
    z-index:49;
    flex-direction:column;
    align-items:flex-start;
    gap:0;
    padding:.75rem var(--gutter) 1.5rem;
    background:rgba(0,0,0,0.96);
    backdrop-filter:blur(12px);
    -webkit-backdrop-filter:blur(12px);
    border-bottom:1px solid var(--hairline);
    transform:translateY(-8px);
    opacity:0;
    visibility:hidden;
    transition:transform .25s ease, opacity .25s ease, visibility .25s;
  }
  .nav-links.open{transform:none;opacity:1;visibility:visible;}
  .nav-links a{
    width:100%;
    padding:.95rem 0;
    font-size:.92rem;
    border-bottom:1px solid var(--hairline);
  }
  .nav-links a:last-child{border-bottom:none;}
  .nav-links a::after{display:none;}
  .nav-book{display:block;color:var(--red);}
  .header-cta{display:none;}
  .hero{grid-template-columns:1fr;gap:2rem;padding-top:1rem;}
  .hero-visual{order:-1;min-height:auto;}
  .hero-visual .mark{width:clamp(150px,46vw,240px);}
  .hero-title{max-width:18ch;}
  .scroll-cue{display:none;}
}

@media (prefers-reduced-motion:reduce){
  .reveal,.hero-visual{animation:none;opacity:1;transform:none;}
  .will-reveal{opacity:1;transform:none;transition:none;}
  .scroll-cue svg{animation:none;}
  .nav-links{transition:none;}
  html{scroll-behavior:auto;}
}